175. John Bartholomew / Pattisons Ltd 1897


Bartholomew took transfers from the Imperial Map to provide sectional maps for guide books (e.g. Dulau and Co’s Thorough Guides series, 157). From March 1899 to May 1900 transfers of the Imperial Map were again taken to produce a set of regional maps. These were published in 20 parts to produce The Royal Atlas of England and Wales (Edited by J Bartholomew and published by George Newnes Limited). South Devon was sheet XXXI with North Devon on sheets XXV and XXVI. Included in the Atlas was a second overview map of England and Wales on six sheets with a map of the West Country (as Plate 12).

Transfers from this map1 were used to produce a cyclist’s map specially prepared for the Pattisons whisky company. The cyclist would not have gained a tremendous amount of useful information from this small scale map; but it did give Pattisons the opportunity to advertise their products. Main roads and railways are shown but although a note below the maps refers to a key for cycling roads, in fact it only shows the major roads. Around the map there are vignette scenes from the Pattisons` distillery and two of their products. The map is vertical compared to the frame which has Pattisons Limited across the top and Scotch Whisky Distillers, Leith, Edinburgh & London below (i.e. the map has to be turned to be read correctly).

The map was given away or sold in two different editions.2 One has the cover title Cyclists' Roads Map and has the slogan Pattisons' Scotch Whiskey is sent to every corner of the Globe surrounded by vignette scenes of different transports and countries. The second version has Pattisons' Cyclists' Road Map and the reverse is titled Pattisons` Scotch Whisky is invaluable to all Travellers & Sportsmen Abroad or at home who go in for Cycling - Golfing - Curling - Hunting - Coaching - Yachting - Shooting - Fishing and there are delightful little engravings of each of the sports listed and the addresses of the Pattisons company. The covers came in a variety of colours (e.g. grey, orange and red).  The maps were used to advertise the company floated by Robert and Walter Pattison in 1896 and 15 maps of England and Wales and 8 of Scotland were produced. The brothers went bankrupt in 1898 and were imprisoned for embezzlement in 1901.3

The plates of both Bartholomew's England and Wales maps were extensively used. Darlington’s Devon and Cornwall guides used a transfer of Cornwall from the smaller map and transfers of the larger map for an urban map of Torquay, Dartmouth and Exmouth as well as one of Plymouth and Tavistock (Llangollen, Darlington & Co and London, Simpkin, Marshall & Co. Ltd from c.1908). Sectional transfers from the smaller map were taken for The Touring Atlas of the British Isles (London, George Newnes) and were still being used as late as 1944 in the British Isles Pocket Atlas (11th Edition: John Bartholomew & Son Ltd. Edinburgh.).

Abel Heywood’s series of Penny Guide Books included transfers from the Royal Atlas. A map covering most of North Devon can be found in A Guide to Ilfracombe and Clovelly published by Abel Heywood and Son in Manchester in 1900.4 Heywood, a bookseller and publisher of radical literature who kept prices low through the inclusion of advertisements and vile printing began his series in 1866 with Buxton and Kent appearing in 1872.5 Earlier guides of Devon may have been produced.

Size of map area 225 x 170 mm.                                                                                                                              Scale (15 = 37 mm) Miles.

Size of sheet 330 x 240 mm.                                                                                                                            

DEVONSHIRE (CaOS) with imprints: The Edinburgh Geographical Institute (AeOS) and Copyright - John Bartholomew & Co. (EeOS) with Scale (BeOS) and Cycling Roads shewn thus (DeOS). Railways to Holsworthy but not the continuation to Bude, to Sidmouth but not Budleigh Salterton. The map folds into a linen waterproofed cover measuring only 85 x 60 mm. Border vignette of Duddington site in oval frame.

1. 1897  Cyclists' Road Map of Devonshire issued by Pattisons Limited Scotch Whisky Distillers Leith Edinburgh London Manchester & Glasgow (cover title)  
    Edinburgh. Banks & Co. (1897). KB, MW.
2. 1897  New cover title, new vignette on reverse (see text above). Addition of towns, e.g. Strete. Changes to rail routes at Marytavy and dotted line suggesting planned line to Lynton (opened 1898). Border vignette of Duddington site is a new scene no longer in oval frame.  
    Pattisons' Cyclists' Road Map of Devonshire issued by Pattisons Limited Scotch Whisky Distillers Leith Edinburgh London Manchester & Glasgow (cover title)  
    Edinburgh. Banks & Co. (1897). KB.

[1] This became Bartholomew’s Tourist’s Map of England & Wales, 1040 x 820 mm, still in use in the 1900s.

[2] My thanks to Tony Burgess for making me look more closely at my various copies.

[3] T Nicholson; A Scotch Mystery; IMCoS Journal; Issue 79, Winter 1999.

[4] Map Of The Environments Of Ilfracombe. Imprint: Abel Heywood & Son. 56 & 58 Oldham Street, Manchester.(Copy at MCL 942.35L)

[5] John Vaughan; 1974; p. 89 and footnote.